The NFL loves itself, that much we all know. And if you didn’t know, well, where on Earth have you been?

There’s no more proof of the NFL’s love for itself than what it’s doing today – holding its annual schedule release day. A fake day of celebration that the league created to give itself even more attention during a time when nobody really needs to be paying attention to the NFL.

It’s like for one day a year the NFL becomes a desperate Instagram influencer trying to get likes by showing more of itself than it really needs to. We get it, NFL. We like you. We watch you every Sunday/Monday/Thursday during the fall. We’ll see you then. You don’t need to put yourself through this.

It’s basically the NFL’s version of Valentine’s Day – another meaningless day whose intentions are really just to stimulate the economy – but in the middle of April and built to stimulate fans’ attention months before a single snap is taken.

Verizon seems like it, though:

The 2019 NFL schedule gets revealed TONIGHT.

LIVE on @nflnetwork! (8pm ET) #NFLScheduleRelease pic.twitter.com/HuVahnyfYy

— NFL (@NFL) April 17, 2019

It’s also really stupid when you think about. We already know every team’s opponent for the upcoming year… but we don’t know when they will be playing each other!!!!!

What drama!

Seriously, the NFL Network (at 8 p.m. ET, but watch playoff hockey or basketball instead) is going to have a two-hour show tonight to break it all down. They’ll have former players in suits yelling about which games they can’t wait to see, which games will be duds, which games will be just games, and blah blah blah.

Two hours!

It’s a silly day, too, because the league goes out of its way to make sure nobody leaks this info. “Nobody gets these precious schedules until we say they’re luck enough to get them!” is a quote I just made up but I’m sure it is something that has gone through the heads of the people at the NFL offices who came up with this petty idea.

They are also very protective of this info. Which makes me only smile more when I see people leak it ahead of time.

Like this. Look at who the Giants are playing:

SEE IT HERE: Here’s the 2019 Giants regular season schedule 🏈

They have just one prime time game in their first eight games, compared to three night kickoffs in their first seven outings in 2018 …https://t.co/ZJiliHzXDN

— New York Daily News (@NYDailyNews) April 17, 2019

You, go, New York Daily News.

Here’s the best way to do a NFL schedule release day. Watch other sports, Google your team’s schedule some time tomorrow or over the weekend. Look at it for a few minutes. And then go on with your life.

Because it’s April and none of this stuff matters right now.

No matter how hard the NFL tries to make it seem like it does.