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Using ‘deadstock’, the leftovers from clothes manufacturing, to create something new isn’t just environmentally sound, it’s surprisingly inspiring
Shifts in fashion can often be signposted through semantics. Take the word “deadstock”. Formally an industry term often meaning fabric unused by the manufacturer, it has recently become part of our general parlance. Brands that use deadstock in their designs are increasingly on the radars of consumers, who appreciate the idea of saving waste fabric from landfill.