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As Taco Bell tries to boost its mobile apps subscriptions, fans can grab a free Chalupa Cravings Box by downloading the app and ordering ahead.
Taco Bell lovers can redeem a free Chalupa Cravings Box, which includes a 5-Layer Burrito, taco, cinnamon twists and a drink.
Customers must then go to their nearest participating U.S. Taco Bell drive-thru for contactless pickup.
Users must sign up by Tuesday to redeem the offer.
But customers are already reporting crashes in the app as they try to sign up to redeem the deal.
taco bell really dangled a chalupa box in my face, crashed the app, and then said deal w it pic.twitter.com/HYGPmQPcJZ
— nicole 🙂 (@hneynutcheerios) June 30, 2020
One user shared a screenshot of Taco Bell’s website stating it was experiencing higher traffic than usual.
@tacobell if you’re going to dangle a free chalupa cravings box to app users, YOU BETTER MAKE SURE YOUR SERVERS CAN HANDLE THE TRAFFIC…don’t let this happen again pic.twitter.com/n40ILP0jVA
— Bill Leonard (@illBillTheDon) June 30, 2020
Other fast food chains and restaurants are pivoting to mobile apps to offer customers contactless options.
Last week, Chipotle introduced Pepper, its new Concierge Bot on Facebook Messenger as another way to place mobile orders.
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