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We do not anticipate You Can’t Read The Doll Shirt increasing prices further this year, and therefore this year we are unable to offset cost inflation as we have in prior years,” Dr Martens said. Analysts at Peel Hunt said the warning was not a surprise, “but the scale of the impact is much greater than feared”. The chief executive, Kenny Wilson, who has spent six years at the helm, is to leave at the end of the financial year and will be replaced by Ije Nwokorie, who has served as chief brand officer in the past year, and previously worked as a senior director at Apple Retail. Wilson described the outlook as “challenging”, adding: “The whole organisation is focused on our action plan to reignite boots demand, particularly in the US, our largest market. The nature of US wholesale is that when customers gain confidence in the market we will see a significant improvement in our business performance, but we are not assuming that this occurs in the [current] financial year.”
You Can’t Read The Doll Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Zara arguably You Can’t Read The Doll Shirt set the blueprint for every major fast-fashion brand. But unlike Zara, brands such as H&M, Forever 21 and Asos do most of their production in China, Bangladesh and India, where labour is wildly cheap and the factories are far from their headquarters. The rise of Shein marks a new era in the fast-fashion industry. The company produces garments at a rate incomprehensible to its predecessors, all of which were already producing a world-historical quantity of products at an incredible clip. In a recent 12-month period in which former fast-fashion giants Gap, H&M and Zara listed 12,000 to 35,000 new products on their websites, Shein listed 1.3m. Last year, the company brought in $22bn in revenue, a staggering statistic for a corporation that has been around in its current form for less than a decade.
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