Woodward Pistons Horse shirt

Product Description

aking inspiration Woodward Pistons Horse shirt from the fashion capital of the world for a global event in France was always going to be fraught. A faux pas akin to comparing a cheesymite scroll to a croissant, or neglecting to tell an ally about a new submarine deal. It’s hard not to overstate this: the French team’s uniforms – a chic navy-blue suit and white shirt – were designed by the former Vogue France editor Carine Roitfeld in collaboration with the biggest luxury conglomerate in the world, LVMH. They will be custom-made in Italy by Berluti – a famous tailoring house. By contrast, the Australian blazers, skirts and shorts contain “stretch fabrics” and are made in China. At the uniform unveiling, nine athletes who are hoping to represent Australia in Paris modelled the uniforms, including sprinter Torrie Lewis (the newly crowned fastest woman in the country), Matildas striker Michelle Heyman, men’s rugby sevens captain Nick Malouf and Australia’s first Olympian in breaking (AKA breakdancing), Jeff Dunne.

Woodward Pistons Horse shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex shirt

Women’s shirt

Longsleeve shirt

Sweater

Hoodie

Shein works both Woodward Pistons Horse shirt with “original design manufacturers” that design and produce the clothes on the Shein website, and “original equipment manufacturers” that make Shein-designed clothing under the watchful eye of the brand. By some reports the company has close to 6,000 factories making its clothes, many of which are in a single geographic area. On the marketing side, the company was early to the influencer game, sending promotional products to bloggers as far back as 2012. Shein advertised on social media and relied on digital word-of-mouth to move merchandise – obvious strategies a decade later, but novel ones at the time. Today, Shein contracts thousands of influencers around the world, sending them enormous amounts of free product in exchange for social media posts. In turn, influencers earn commissions on the Shein products sold with their unique discount codes; some earn a flat-rate fee from the company, too. As a result Shein is the most talked-about brand on TikTok, Instagram and YouTube, the centres of the gen Z internet.