Wake & bake shirt

Product Description

The game has also Wake & bake shirt long had a connection to the rich. “It was one of the first sports that wealthy, upper middle-class men and women played together,” says Robert J Lake, author of A Social History of Tennis in Britain. “People tend to look to the rich and famous for new trends.” Gary Armstrong, editor of sport and fashion magazine CircleZeroEight, says this association with wealth and glamour helped forge the connection with fashion houses. Tennis players were ‘good enough’ to wear high fashion, whereas footballers weren’t,” he says. “There’s probably a higher percentage of tennis players who have endorsement deals with watch and perfume brands. Beauty brands like tennis because it’s not too sweaty.” The UK’s Emma Raducanu is a Dior ambassador; Jannik Sinner, the highest ranked Italian player in history, works with Gucci, and Carlos Alcaraz, 2023 men’s winner at Wimbeldon, is in adverts for Louis Vuitton. Though the players are known for their style, tennis’s dress codes remain strict. The French Open banned catsuits after Williams wore hers. Wimbledon’s rule that players should wear mostly white has been in place since the tournament began in 1877. It was tweaked last year to allow coloured undershorts to address female players’ anxiety about playing while they had their period.

Wake & bake shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex shirt

Women’s shirt

Longsleeve shirt

Sweater

Hoodie

I’m excited for Wake & bake shirt new legislation. France, as ever, is leading the way with money-back schemes for those who repair clothes and punchy proposals to tax fast fashion brands. I’m also excited for more conscious consumerism: there has been a groundswell of understanding in recent years that fashion should not be an all-you-can-eat buffet, that consumption has consequences and there is such a thing as too much. The Rule of Five campaign [which Darke pioneered], along with no-buy and 30-wear challenges are attracting increasingly large audiences. Although there is still so much work to be done around workers’ pay and conditions, as well as the biggest issue of how to tackle overproduction, I’m excited about the work on regenerative textile production. Brands like Ōshadi, in India, are leading the way with new supply chains that work in harmony with nature. Their latest Seed-to-Sew collection is made with cotton grown in rotation with other crops to promote biodiversity and draw carbon into the soil. The fact that there are brands successfully reworking the way our clothes are grown and made gives me hope.