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Virtus Auro Praeferenda T-shirt RBC produces its merch via Everpress, an online retailer that allows individuals to upload designs and sell stock on a made-to-order basis. Gaia Di Siena, senior brand marketing manager at Everpress, says sport has long been a recurring theme, but describes a recent “phenomenon” of “run-themed” T-shirts, with many promoting completely fictitious clubs. “I’m not surprised as running is arguably the activity [that] anyone is getting into right now,” she says, noting how designs available on Everpress tend to “mirror what is currently relevant in culture and society”. Hobson believes that fashion and running have always “coexisted”, pointing to the current ubiquity of New Balance’s 990 trainer, which was originally released in 1982 as a running shoe. But also that the sport’s recent rise in the style stakes has pushed prices up, making people feel that they need to spend lots of money to be involved. That said, anything that gets people running is good. “If it means more people feel like there’s a look for them, and they can go running and feel comfortable in an aesthetic they’re chasing, then go for it.”
Virtus Auro Praeferenda T-shirt, hoodie, sweater, longsleeve and ladies t-shirt
In 2013 Virtus Auro Praeferenda T-shirt the Rana Plaza garment factory collapsed, killing nearly 1,200 low-wage garment workers. The eight-storey complex in Dhaka, Bangladesh, had manufactured clothing for Walmart, JCPenney, Primark and Mango, among others. The collapse was a tragedy – and a media tipping point. For a while it really felt like the realities of fast-fashion production were reaching the masses. How could anyone read about the deaths of those workers and walk into a Primark again? Wasn’t it clear that the conditions and exploitations at Rana Plaza were endemic to the entire fast-fashion industry? For years I remained a loyal reader of the blogs. Then the bloggers moved to Instagram. But the internet was changing. The fashion girls I loved were becoming more like advertisers, tagging the brands in their outfits in every post and occasionally doing sponsored content. Instagram became like a shopping mall, adding features that allowed you to buy clothes straight from the app. I missed the uniqueness and idiosyncrasy of the blogging era. The fashion subcultures I loved were subsumed by the logic of algorithms.
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