USC Trojans Primetime Evergreen Alternate Logo T-Shirt

Product Description

Though a very current USC Trojans Primetime Evergreen Alternate Logo T-Shirt trend, the connection between fashion and tennis is longstanding. In the 1920s, French player Suzanne Lenglen became a fashion plate thanks to wearing Jean Patou designs on court. Tennis stars René Lacoste, Fred Perry and Stan Smith all lent their names to clothing and shoes still in many a modern wardrobe. A pavé diamond bracelet is known as a tennis bracelet thanks to America’s Chris Evert wearing one in the 1978 US Open. Then there are the competitors who made style statements by challenging the traditional whites – from John McEnroe and Bjorn Borg in the 80s, to Steffi Graff’s and Andre Agassi’s neons in the 90s. Other notable fashion moments on court include Billie Jean King’s button-through dress worn for the “battle of the sexes” match with Bobby Riggs in 1973 and Serena Williams’ black catsuit with a red band at the 2018 French Open. Stuart Brumfitt, the editor of tennis style magazine Bagel, says that the sport’s sunkissed circuit is key to its elevated fashion status: “You watch the rugby or football through the winter, and it’s pouring with rain. Tennis is always in these amazing locations. There’s a bit of inherent glamour to it.”

USC Trojans Primetime Evergreen Alternate Logo T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

Fashion media USC Trojans Primetime Evergreen Alternate Logo T-Shirt has woken up to sustainability. We’ve got a whole new generation of writers, editors, stylists and image-makers determined to hold the industry accountable, and bring their values to work. It’s a huge shift. There’s no going back – yes, we’re dealing with ultra-fast fashion and waste colonialism, and we haven’t solved our supply chain issues, but the level of mainstream awareness today is unrecognisable from a decade ago. The discourse has come of age. It makes me hopeful. It’s amazing to see the rise of made-to-order fashion. It’s the main way we can create a more sustainable industry – through making what we know clients are going to buy. Once a business shifts focus to this way of working, it is concentrating on quality and craftsmanship over quantity of units sold. It’s better for the planet and better for those wearing the pieces. An important step forward in the fashion industry is the recent creation of the Dindigul agreement to end gender-based violence and harassment in India. This agreement is the work of the Dalit women-led Tamil Nadu Textile and Common Labour Union and was created after the murder of garment worker Jeyasre Kathiravel. With its intersectional focus on ending gender- and caste-based violence, the agreement is a first for Asia and one of the few legally binding – not voluntary or corporate-operated – pieces of legislation in the entire fashion industry. It is a successful, working model for stamping out the endemic gender-based violence that happens right across fashion’s supply chains.