Umpa welcome to the candy world shirt

Product Description

Merch has become Umpa welcome to the candy world shirt an integral part of the casual running club scene, with every club offering something, ranging from baseball caps to technical running jackets. Douglas and Sanders didn’t establish RBC with merch in mind, but a clear demand soon materialised. “You’re inspired by the other clubs,” says Douglas, “and there were a lot of people asking for it.” One runner told me that it’s good for members to have something to “buy into” when they join, while another admitted that she didn’t have any RBC merch, but buys whatever Your Friendly Runners produces as soon as it drops. Considering the nature of the core consumer base – young, creative, affluent, style-conscious and social media savvy – it’s perhaps unsurprising that the running club shirt has also become a marker of cool in day-to-day style. “When I wear this [RBC shirt], I feel like [there’s] something bigger, like I’m part of a tribe,” says Kyle Ayuba, 28, a designer and member of RBC, noting that he often wears it away from running. “I can wear it for sport, or for lifestyle,” he continues. “It feels very universal.”

Umpa welcome to the candy world shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

Shein works both Umpa welcome to the candy world shirt with “original design manufacturers” that design and produce the clothes on the Shein website, and “original equipment manufacturers” that make Shein-designed clothing under the watchful eye of the brand. By some reports the company has close to 6,000 factories making its clothes, many of which are in a single geographic area. On the marketing side, the company was early to the influencer game, sending promotional products to bloggers as far back as 2012. Shein advertised on social media and relied on digital word-of-mouth to move merchandise – obvious strategies a decade later, but novel ones at the time. Today, Shein contracts thousands of influencers around the world, sending them enormous amounts of free product in exchange for social media posts. In turn, influencers earn commissions on the Shein products sold with their unique discount codes; some earn a flat-rate fee from the company, too. As a result Shein is the most talked-about brand on TikTok, Instagram and YouTube, the centres of the gen Z internet.