Taylor Malone Fortnight shirt

Product Description

At RBC Taylor Malone Fortnight shirt a photographer runs with the group. “A lot of people have got into running via social media,” says Hobson, who notes how the uptick in casual running clubs can be linked to the sport’s aesthetic, and how it fits into a wider trend for technical adventurewear. “They see the similarities with what they want to wear on a day-to-day casual basis,” he says, listing cool outdoor brands such as Arc’teryx, Hoka and Satisfy, which all make stylish, up-market running kit. (A pair of Satisfy’s eight-inch Techsilk shorts cost an eye-watering £180.) In Greenwich, there is definitely a look. For starters, everyone is young, ranging from early-twenties to late-thirties. And there are lots of tight, cycling-style shorts, brightly coloured trainers with enormous foam soles, visor-like sunglasses and even the odd ultramarathon-style backpack. The common thread, though, is merchandise. Most of the runners are wearing either the white RBC club tee or the green club socks, or both. The shirt is just a simple crew neck with the club logo – a coffee cup with legs – printed small on the front, and large on the back. Definitely more streetwear than marathon-wear.

Taylor Malone Fortnight shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex shirt

Women’s shirt

Longsleeve shirt

Sweater

Hoodie

In some respects Taylor Malone Fortnight shirt Shein resembles Amazon more than a fast-fashion retailer: its catalogue of merchandise is so expansive that it functions more like a search engine than a clothing store. It maintains no permanent physical storefronts, and as such is unconstrained by square footage, retail labour or rent. Low overheads mean low prices, and Shein is the place for the cheapest clothes in the industry. Even the user experience is similar, in the way that both Amazon and Shein feel junkified: pages are unpolished, with varying product listings and completely unpredictable product qualities. Shein is a microcosm of the internet and a sibling of the internet’s other most powerful retailer: weird, clunky and seemingly thrown together. Afriend texts me screenshots of a Shein sweater vest she ordered last year. It’s cropped, with bands of cream-coloured ribbing around the neck, armholes and waist, and patterned with brown argyle diamonds. On the website, the sweater is placed into a scene with black loafers and a paper with text in French, evoking an unimaginative fantasy of European life. It casts a fake shadow. “It was not a real garment,” my friend says. She discarded the vest as soon as it arrived. “The pattern was printed on. You could not wear it in public.”