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Merch has become Smoke if you’ve got em shirt an integral part of the casual running club scene, with every club offering something, ranging from baseball caps to technical running jackets. Douglas and Sanders didn’t establish RBC with merch in mind, but a clear demand soon materialised. “You’re inspired by the other clubs,” says Douglas, “and there were a lot of people asking for it.” One runner told me that it’s good for members to have something to “buy into” when they join, while another admitted that she didn’t have any RBC merch, but buys whatever Your Friendly Runners produces as soon as it drops. Considering the nature of the core consumer base – young, creative, affluent, style-conscious and social media savvy – it’s perhaps unsurprising that the running club shirt has also become a marker of cool in day-to-day style. “When I wear this [RBC shirt], I feel like [there’s] something bigger, like I’m part of a tribe,” says Kyle Ayuba, 28, a designer and member of RBC, noting that he often wears it away from running. “I can wear it for sport, or for lifestyle,” he continues. “It feels very universal.”
Smoke if you’ve got em shirt, hoodie, sweater, longsleeve and ladies t-shirt
In some respects Smoke if you’ve got em shirt Shein resembles Amazon more than a fast-fashion retailer: its catalogue of merchandise is so expansive that it functions more like a search engine than a clothing store. It maintains no permanent physical storefronts, and as such is unconstrained by square footage, retail labour or rent. Low overheads mean low prices, and Shein is the place for the cheapest clothes in the industry. Even the user experience is similar, in the way that both Amazon and Shein feel junkified: pages are unpolished, with varying product listings and completely unpredictable product qualities. Shein is a microcosm of the internet and a sibling of the internet’s other most powerful retailer: weird, clunky and seemingly thrown together. Afriend texts me screenshots of a Shein sweater vest she ordered last year. It’s cropped, with bands of cream-coloured ribbing around the neck, armholes and waist, and patterned with brown argyle diamonds. On the website, the sweater is placed into a scene with black loafers and a paper with text in French, evoking an unimaginative fantasy of European life. It casts a fake shadow. “It was not a real garment,” my friend says. She discarded the vest as soon as it arrived. “The pattern was printed on. You could not wear it in public.”
28, a designer and member of RBC, noting that he often wears it away from running. “I can wear it for sport, or for lifestyle,” he continues. “It feels very universal.”
Smoke if you’ve got em shirt, hoodie, sweater, longsleeve and ladies t-shirt
In some respects Smoke if you’ve got em shirt Shein resembles Amazon more than a fast-fashion retailer: its catalogue of merchandise is so expansive that it functions more like a search engine than a clothing store. It maintains no permanent physical storefronts, and as such is unconstrained by square footage, retail labour or rent. Low overheads mean low prices, and Shein is the place for the cheapest clothes in the industry. Even the user experience is similar, in the way that both Amazon and Shein feel junkified: pages are unpolished, with varying product listings and completely unpredictable product qualities. Shein is a microcosm of the internet and a sibling of the internet’s other most powerful retailer: weird, clunky and seemingly thrown together. Afriend texts me screenshots of a Shein sweater vest she ordered last year. It’s cropped, with bands of cream-coloured ribbing around the neck, armholes and waist, and patterned with brown argyle diamonds. On the website, the sweater is placed into a scene with black loafers and a paper with text in French, evoking an unimaginative fantasy of European life. It casts a fake shadow. “It was not a real garment,” my friend says. She discarded the vest as soon as it arrived. “The pattern was printed on. You could not wear it in public.”
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