Sergei Bobrovsky The Bobbery Shirt

Product Description

Sergei Bobrovsky The Bobbery Shirt RBC produces its merch via Everpress, an online retailer that allows individuals to upload designs and sell stock on a made-to-order basis. Gaia Di Siena, senior brand marketing manager at Everpress, says sport has long been a recurring theme, but describes a recent “phenomenon” of “run-themed” T-shirts, with many promoting completely fictitious clubs. “I’m not surprised as running is arguably the activity [that] anyone is getting into right now,” she says, noting how designs available on Everpress tend to “mirror what is currently relevant in culture and society”. Hobson believes that fashion and running have always “coexisted”, pointing to the current ubiquity of New Balance’s 990 trainer, which was originally released in 1982 as a running shoe. But also that the sport’s recent rise in the style stakes has pushed prices up, making people feel that they need to spend lots of money to be involved. That said, anything that gets people running is good. “If it means more people feel like there’s a look for them, and they can go running and feel comfortable in an aesthetic they’re chasing, then go for it.”

Sergei Bobrovsky The Bobbery Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex shirt

Women’s shirt

Longsleeve shirt

Sweater

Hoodie

When I started to Sergei Bobrovsky The Bobbery Shirt feel sanctimonious about not shopping at Shein, I remembered that the “better” ready-to-wear stores, where I sometimes buy socks and T-shirts, aren’t offering products at a much higher quality – and their factories aren’t necessarily more ethical, either. Even luxury brands sometimes rely on exploited workers to produce their extraordinarily expensive clothes. Overconsumption exists across the price spectrum: Americans buy an average of 68 garments a year and wear each an average of seven times before discarding. We have less money to spend on clothing and quality is more expensive than ever, but clothing prices have stayed the same, thanks to more exploitative labour practices and lower-quality materials masquerading as efficiency and innovation. I can’t justify the desire to consume and collect more dirt-cheap garments than one could ever sustainably wear, but I know the desire to wear just the perfect outfit and the rush of serotonin that comes from buying an exciting new piece of clothing. Many people think of fast fashion as their only option.