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With a new film San Francisco 49ers it’s in my DNA shirt Challengers, opening this weekend, American actor Zendaya has been on a lot of premiere red carpets and chatshow sofas in recent weeks. And from shoes with tennis-ball heels to a party dress patterned with rackets, the former teen idol’s outfits have all been a very chic take on tennis, much like the Luca Guadagnino film itself. While the rest of us may lack the occasion to wear a plunge-fronted floor-length neon dress decorated with a tennis ball, it will be hard to miss “tenniscore” this year as clothes inspired by, or worn for, the sport become the latest trend. On secondhand fashion resale app Depop, searches for tennis skirts and polo shirts are up 52% and 53% respectively. Interest in these traditional sports looks will also be bolstered by new glossy Apple TV series Apples Never Fall, based on a Liane Moriarty novel about a tennis family dynasty. Fashion labels including Miu Miu and Celine have also explored tennis style recently.
San Francisco 49ers it’s in my DNA shirt, hoodie, sweater, longsleeve and ladies t-shirt
San Francisco 49ers it’s in my DNA shirt senior fashion features editor, says part of the trend’s appeal is that it adds a unique element to the wearer’s look. Lischke, who describes himself as “a souvenir superfan”, likes to wear chunky beaded necklaces he picked up for €10 on the Greek island of Hydra, and a feathered brooch he found in the gift shop of the Fife Arms, in Scotland. “I love pieces that are specific to the area you find them in. They help add personality to a simple outfit. I’d much rather go to a souvenir shop than a luxury shopping mall.” I-D’s global editorial director, Olivia Singer, has made an all-black wardrobe featuring sharp silhouettes from Marc Jacobs and Alaïa her signature, but it’s a pair of cheap Eiffel Tower-shaped earrings bought from a merch stand in Paris that she wears the most. Other favourites include a shell necklace from a beach holiday and a silver pyramid charm necklace from a trip to Egypt. “It’s a fine line between wearing souvenirs and dressing like Edina Monsoon, but it’s nice to wear nice memories of things,” says Singer. Pikol’s founder, Dan Branston, says he sourced the glass cloths from car boots, explaining that nostalgia is an important part of the trend. He favours a faded cloth. “It has more of a back story. It makes you think about the person that brought it back in their suitcase from a holiday.” Lischke believes the trend is a wider backlash to the quiet luxury mood that has dominated fashion discourse. “Souvenirs aren’t minimalist but they do have forever appeal. People want to wear things that evoke joy. We are heading towards a loud fashion moment. Souvenirs are the first wave.”
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