Philadelphia Eagles Saquon Barkley blank face signature shirt

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Grey hoodies layered Philadelphia Eagles Saquon Barkley blank face signature shirt under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era. “If Marseille is unexpected, that’s good. We don’t want to be stuck. We need to take risks if we want to show that Chanel is for everyone,” said Bruno Pavlovsky, Chanel’s president of fashion, before the brand’s first ever show in the city. “If we were just for the happy few in the Rue Cambon [in Paris], then that would be the beginning of the end.” To be relevant and modern now means engaging with diversity and real life – even for a billion-dollar luxury brand. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. “We don’t always want to talk about the history of Chanel – we want to be about the future. Fashion is an outlook, and it is for everyone,” Pavlovsky said.

Philadelphia Eagles Saquon Barkley blank face signature shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex shirt

Women’s shirt

Longsleeve shirt

Sweater

Hoodie

Fashion justice Philadelphia Eagles Saquon Barkley blank face signature shirt solutions come from the communities most impacted by Big Fashion’s greed, which is why I am so excited about the Or Foundation’s Speak Volumes campaign. It’s led by the second-hand community at the Kantamanto market, in Accra, Ghana, who work tirelessly to cope with overproduction. Speak Volumes is demanding industry-wide accountability on annual production numbers, and is calling on all fashion brands to disclose their production volumes. In November, brands including Lucy & Yak, Finisterre and Stripe & Stare all disclosed their annual production volumes. This is a win for accountability as we look to develop data-driven policies that cap the amount of clothing Big Fashion produces. I’m excited about how enthusiastic and inspired young people are about conscious fashion and doing things differently to my own generation. When I started in this industry I would be constantly asked (in a quizzical way) why I focused on ‘sustainable fashion’. Now, younger people are asking me why there are fashion brands and organisations who aren’t doing things in a more conscious way.