Penn State Nittany Lions Hyper Local Stadium Gameday Seating T-shirt

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Grey hoodies layered Penn State Nittany Lions Hyper Local Stadium Gameday Seating T-shirt under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era. “If Marseille is unexpected, that’s good. We don’t want to be stuck. We need to take risks if we want to show that Chanel is for everyone,” said Bruno Pavlovsky, Chanel’s president of fashion, before the brand’s first ever show in the city. “If we were just for the happy few in the Rue Cambon [in Paris], then that would be the beginning of the end.” To be relevant and modern now means engaging with diversity and real life – even for a billion-dollar luxury brand. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. “We don’t always want to talk about the history of Chanel – we want to be about the future. Fashion is an outlook, and it is for everyone,” Pavlovsky said.

Penn State Nittany Lions Hyper Local Stadium Gameday Seating T-shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex shirt

Women’s shirt

Longsleeve shirt

Sweater

Hoodie

As a twentysomething Penn State Nittany Lions Hyper Local Stadium Gameday Seating T-shirt Spice Girl, Victoria Beckham proclaimed that she wanted to be “as famous as Persil automatic”. Now, as she enters her sixth decade, the pop star turned designer has eclipsed her goal. On Tuesday, her debut designer collection for the high street chain Mango landed globally online and in select stores. By 8am in London a queue had formed outside the brand’s store on Oxford Street as those inside grappled to get their hands on tailored pieces, evening wear and jewellery. In an interview with WWD, Beckham said she had decided to work with Mango to “speak to a wider audience in a way that feels relevant to my brand and retains my aesthetic and DNA”. The shoppers browsing in the Oxford Street store consisted of mainly millennials, who grew up watching Beckham lip-syncing in the 90s. While many could not afford to spend four figures on a blazer from Beckham’s own eponymous label – launched in 2008 – they were willing to splash out on one from the Mango collaboration for £180. “I don’t have a set budget for today,” said one shopper. “I love Victoria’s main line but I can only ever dream of getting one very special piece from that. This collection means I can have multiple.”