New Mariachi El Bronx 48 Flores Shirt

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Grey hoodies layered New Mariachi El Bronx 48 Flores Shirt under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era. “If Marseille is unexpected, that’s good. We don’t want to be stuck. We need to take risks if we want to show that Chanel is for everyone,” said Bruno Pavlovsky, Chanel’s president of fashion, before the brand’s first ever show in the city. “If we were just for the happy few in the Rue Cambon [in Paris], then that would be the beginning of the end.” To be relevant and modern now means engaging with diversity and real life – even for a billion-dollar luxury brand. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. “We don’t always want to talk about the history of Chanel – we want to be about the future. Fashion is an outlook, and it is for everyone,” Pavlovsky said.

New Mariachi El Bronx 48 Flores Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

Sunak’s mugs have New Mariachi El Bronx 48 Flores Shirt shifted tone. Last year the half-pint mug on his desk, alongside a celebratory slice of cake to mark one year in office, depicted five interlocked red Labradors; the work of the squarely middle-class brand Emma Bridgewater. As chancellor in 2020 it was a tech-bro-ish £180 smart mug that can set an exact drinking temperature. Bush thinks he is now trying to signal he is both more “everyman” and, “crucially, more manly”. His newer mugs are perhaps the crockery equivalent of the Timberland boots he wore to call for small-boat crossings of the Channel to be stopped. He wasn’t the first politician to mobilise teaware. Tony Blair was regularly pictured with a mug, using his casual appearance sipping from it to semaphore the sort of modernising tendencies upon which New Labour set out its stall. Bush notes that before the Blair years, in pictures of politicians meeting in Downing Street, everyone would be using cups and saucers. The mug, he says, was “part of a visual language of early New Labour … we’re modern and we’re different”.