Never underestimate a woman who understands basketball and loves Suns signatures shirt

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Grey hoodies layered Never underestimate a woman who understands basketball and loves Suns signatures shirt under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era. “If Marseille is unexpected, that’s good. We don’t want to be stuck. We need to take risks if we want to show that Chanel is for everyone,” said Bruno Pavlovsky, Chanel’s president of fashion, before the brand’s first ever show in the city. “If we were just for the happy few in the Rue Cambon [in Paris], then that would be the beginning of the end.” To be relevant and modern now means engaging with diversity and real life – even for a billion-dollar luxury brand. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. “We don’t always want to talk about the history of Chanel – we want to be about the future. Fashion is an outlook, and it is for everyone,” Pavlovsky said.

Never underestimate a woman who understands basketball and loves Suns signatures shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

Never underestimate a woman who understands basketball and loves Suns signatures shirt senior fashion features editor, says part of the trend’s appeal is that it adds a unique element to the wearer’s look. Lischke, who describes himself as “a souvenir superfan”, likes to wear chunky beaded necklaces he picked up for €10 on the Greek island of Hydra, and a feathered brooch he found in the gift shop of the Fife Arms, in Scotland. “I love pieces that are specific to the area you find them in. They help add personality to a simple outfit. I’d much rather go to a souvenir shop than a luxury shopping mall.” I-D’s global editorial director, Olivia Singer, has made an all-black wardrobe featuring sharp silhouettes from Marc Jacobs and Alaïa her signature, but it’s a pair of cheap Eiffel Tower-shaped earrings bought from a merch stand in Paris that she wears the most. Other favourites include a shell necklace from a beach holiday and a silver pyramid charm necklace from a trip to Egypt. “It’s a fine line between wearing souvenirs and dressing like Edina Monsoon, but it’s nice to wear nice memories of things,” says Singer. Pikol’s founder, Dan Branston, says he sourced the glass cloths from car boots, explaining that nostalgia is an important part of the trend. He favours a faded cloth. “It has more of a back story. It makes you think about the person that brought it back in their suitcase from a holiday.” Lischke believes the trend is a wider backlash to the quiet luxury mood that has dominated fashion discourse. “Souvenirs aren’t minimalist but they do have forever appeal. People want to wear things that evoke joy. We are heading towards a loud fashion moment. Souvenirs are the first wave.”