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We do not anticipate Moximimi No Bra Shirt increasing prices further this year, and therefore this year we are unable to offset cost inflation as we have in prior years,” Dr Martens said. Analysts at Peel Hunt said the warning was not a surprise, “but the scale of the impact is much greater than feared”. The chief executive, Kenny Wilson, who has spent six years at the helm, is to leave at the end of the financial year and will be replaced by Ije Nwokorie, who has served as chief brand officer in the past year, and previously worked as a senior director at Apple Retail. Wilson described the outlook as “challenging”, adding: “The whole organisation is focused on our action plan to reignite boots demand, particularly in the US, our largest market. The nature of US wholesale is that when customers gain confidence in the market we will see a significant improvement in our business performance, but we are not assuming that this occurs in the [current] financial year.”
Moximimi No Bra Shirt, hoodie, sweater, longsleeve and ladies t-shirt
In the Moximimi No Bra Shirt Shein EZWear collection, I find a super-short plunging V-neck dress split vertically from the waist to the hem with ruching. Long straps crisscross in a double X on the open back and cinch the waist in the front. The fabric looks like cotton jersey; it’s 91% polyester and 9% elastane (100% plastic). There are five colours available: black and brown – which are both, apparently, “HOT” – bright pink, royal blue and emerald green. The model is Photoshopped into Jessica Rabbit proportions, with a tiny waist, wide hips and enormous breasts, her collarbones jutting out several inches. She is tan and hairless, and she is headless. She poses in front of a bedroom set, crumpled white sheets, ivory macrame pillowcases, and drawings of flowers framed in gold. We see her as she sees herself in the mirror, angled to get a look at her whole outfit. She wears white sneakers, a miniature pink handbag and a gold necklace with a tiny red cherry charm. Below, under “customers also viewed”, a sea of identical headless models in black dresses reads like a Captcha image. Ibegan to fall in love with clothes in 2005, when I was eight. I wanted to wear bright colours and bold patterns that could make people smile or be drawn to my otherwise shy self. I was learning, rapidly, that clothing could do the work of personality. I went shopping with my mom at stores such as the Gap and Banana Republic, but their offerings were stoic and muted. Zara, which opened its first LA store that year, was different: its enormous glass windows were full of trendy, fun pieces and teenage looks I dreamed of wearing. When the Swedish brand H&M opened its first LA store the next year, I was primed for it. Here were the brilliant Zara clothes at child-allowance prices. I could take a $20 bill and come back from the mall beaming with a new outfit. I never thought about why the clothes were so cheap. I just loved that they could be mine.
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