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In her address Mlungisi Madonsela Battalions shirt Hopkinson described sport as “a unifying force that brings together people from all walks of life”. So it’s worth asking why these Olympic uniforms, worn by our brightest champions, reflect such a narrow demographic of Australia. The pleated skirt, chino shorts and boxy blazer are basically a private-school uniform. Hotpants composite featuring (L-R) Emma Corrin is seen arriving at the 80th Venice International Film Festival 2023, Sydney Sweeney attends the Miu Miu Womenswear Fall/Winter 2024-2025 show and Kristen Stewart is seen on March 12, 2024 in New York City. Since we have so many talented fashion designers that capture Australia’s relaxed lifestyle, the uniform feels like a lost opportunity. Alix Higgins, PE Nation, Lucy Folk, Song for the Mute, Nagnata and Beare Park (who last year designed an off-pitch formal wear suit for the Matildas) are all adept at capturing our country’s collective energy. We’re also home to the biggest surf brands in the world, including Rip Curl and Billabong – a legacy we have successfully leant into before. Athletes wore Mambo to the opening ceremony of the 2000 Sydney Olympics (and they looked really good). Plus, at the end of July when the Games kick off, Paris will be very warm. Standing in his linen blazer, an odd choice for the height of summer, Malouf expressed some restrained concern. “It’s going to be hot over there,” he said. “The fact that these are pretty breathable and we’re not going to be absolutely cooking is a really nice touch.”
Mlungisi Madonsela Battalions shirt, hoodie, sweater, longsleeve and ladies t-shirt
Shein works both Mlungisi Madonsela Battalions shirt with “original design manufacturers” that design and produce the clothes on the Shein website, and “original equipment manufacturers” that make Shein-designed clothing under the watchful eye of the brand. By some reports the company has close to 6,000 factories making its clothes, many of which are in a single geographic area. On the marketing side, the company was early to the influencer game, sending promotional products to bloggers as far back as 2012. Shein advertised on social media and relied on digital word-of-mouth to move merchandise – obvious strategies a decade later, but novel ones at the time. Today, Shein contracts thousands of influencers around the world, sending them enormous amounts of free product in exchange for social media posts. In turn, influencers earn commissions on the Shein products sold with their unique discount codes; some earn a flat-rate fee from the company, too. As a result Shein is the most talked-about brand on TikTok, Instagram and YouTube, the centres of the gen Z internet.
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