Luke Goode to be home shirt

Product Description

At uni she stole Luke Goode to be home shirt my heart; at the end of uni, I stole her jumper. It was worn-through at the elbows and frayed at the cuffs, but I loved its raggediness. Mostly I loved that it was something of her to hang on to and wrap up in after we had unravelled. I wore it for years, but I can’t find it now. Did it finally disintegrate? Devoured by moths perhaps? Or, better, did someone else steal it from me? Sometimes a piece of clothing belonging to an ex-lover is too painful to throw away. That is not the reason why my ex-girlfriend’s yoga trousers retain prized position in my bottom drawer. Mistakenly overlooked in the post-relationship belongings transfer, they have been repurposed into a workhorse pair of long johns – now they’re a toasty treat in bed on colder winter nights. Any association with my ex has long since perished … much like the gusset stitching. Finding a decent denim jacket is close to impossible, and this one is the platonic ideal – a great fit, fantastic fades and rips that have occurred naturally. My ex and I split up 11 years ago, and it simply never occurred to me to give it back.

Luke Goode to be home shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

Luke Goode to be home shirt senior fashion features editor, says part of the trend’s appeal is that it adds a unique element to the wearer’s look. Lischke, who describes himself as “a souvenir superfan”, likes to wear chunky beaded necklaces he picked up for €10 on the Greek island of Hydra, and a feathered brooch he found in the gift shop of the Fife Arms, in Scotland. “I love pieces that are specific to the area you find them in. They help add personality to a simple outfit. I’d much rather go to a souvenir shop than a luxury shopping mall.” I-D’s global editorial director, Olivia Singer, has made an all-black wardrobe featuring sharp silhouettes from Marc Jacobs and Alaïa her signature, but it’s a pair of cheap Eiffel Tower-shaped earrings bought from a merch stand in Paris that she wears the most. Other favourites include a shell necklace from a beach holiday and a silver pyramid charm necklace from a trip to Egypt. “It’s a fine line between wearing souvenirs and dressing like Edina Monsoon, but it’s nice to wear nice memories of things,” says Singer. Pikol’s founder, Dan Branston, says he sourced the glass cloths from car boots, explaining that nostalgia is an important part of the trend. He favours a faded cloth. “It has more of a back story. It makes you think about the person that brought it back in their suitcase from a holiday.” Lischke believes the trend is a wider backlash to the quiet luxury mood that has dominated fashion discourse. “Souvenirs aren’t minimalist but they do have forever appeal. People want to wear things that evoke joy. We are heading towards a loud fashion moment. Souvenirs are the first wave.”