Lisbon The 8102 x Apefest shirt

Product Description

Daylight that mythical Lisbon The 8102 x Apefest shirt creature mostly glimpsed out of the office window in the 27 months since Christmas, now stretches into the evenings. On the street, the candy-sweet chime of the ice-cream van harmonises with the lazy hum of Lime bikes. This can mean only one thing. The time has come. You open your wardrobe and reach for a floral dress. It is a rite of spring. Except that every year this precious moment is tarnished, just a little bit, by the voice in your head that insists on snarkily quoting The Devil Wears Prada. You know the line. “Florals? For spring? Groundbreaking,” says fashion magazine editor Miranda Priestly, withering a million ditsy prints on the vine without even raising her voice. But you know what? I want to wear a floral print dress when spring springs. So sue me. It is not reinventing the wheel, I get that, but it’s not supposed to be. Florals for spring isn’t about fashion, which is why fashion people are sniffy about them. Florals for spring is a ritual, a marker of time passing, a celebration of having got through another winter. Like taking the umbrella out of your bag and replacing it with a pair of sunglasses, it is as much a statement of hope as of expectation.

Lisbon The 8102 x Apefest shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

In 1963 Lisbon The 8102 x Apefest shirt Amancio Ortega Gaona started a business making housecoats and robes in the small Spanish city of A Coruña, where he had grown up and trained with a local shirtmaker. When he set out on his own, he predicted that rather than designing new clothing styles, a better way to make money was to ascertain precisely what high-end designs people wanted, copy those designs with inexpensive materials, and sell them at lower prices. By then ready-to-wear brands were already outsourcing manufacturing to factories in Asia, where labour was cheap. At the top of each season, those factories would send large batches of completed orders to stores. It was a way to save costs, Ortega knew, but it meant inventory was at the mercy of manufacturers thousands of miles away. Ortega wanted to be nimble – so he decided to manufacture locally.