Kentucky Bourby shirt

Product Description

Merch has become Kentucky Bourby shirt an integral part of the casual running club scene, with every club offering something, ranging from baseball caps to technical running jackets. Douglas and Sanders didn’t establish RBC with merch in mind, but a clear demand soon materialised. “You’re inspired by the other clubs,” says Douglas, “and there were a lot of people asking for it.” One runner told me that it’s good for members to have something to “buy into” when they join, while another admitted that she didn’t have any RBC merch, but buys whatever Your Friendly Runners produces as soon as it drops. Considering the nature of the core consumer base – young, creative, affluent, style-conscious and social media savvy – it’s perhaps unsurprising that the running club shirt has also become a marker of cool in day-to-day style. “When I wear this [RBC shirt], I feel like [there’s] something bigger, like I’m part of a tribe,” says Kyle Ayuba, 28, a designer and member of RBC, noting that he often wears it away from running. “I can wear it for sport, or for lifestyle,” he continues. “It feels very universal.”

Kentucky Bourby shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

In the grid of product Kentucky Bourby shirt listings, a yellow rectangle indicates if a product is trending: “Trending-Plazacore”, “Trending-Western”, “Trending-Mermaidcore”, and “Trending-Y2K” tags all appear in the new arrivals. “Plazacore” is blazers and faux-tweed in pastels and beige. “Mermaidcore” means a pile up of sequins and glitter. “Western” brings up fringe jackets and bustier tops, fake leather cowboy boots and leopard-print silk blouses. The collection is unimpressive in small doses but starts feeling remarkable as you click through the pages. If I search the word “trending”, there are 4,800 items labelled with trends I’ve never heard of even after a decade-plus of closely following fashion blogs and Instagram accounts: Bikercore, Dopamine Dressing, RomCom Core, Bloke Core. Each phrase alone generates hundreds or thousands of search results of garments ready to buy and ship. Shein is the world’s most-Googled clothing brand, the largest fast-fashion retailer by sales in the US, and one of the most popular shopping apps in the world. Its website is organised into dozens of categories: women, curve, home, kids, men and beauty, among others, though the women’s clothing section anchors the site. There are hundreds of thousands of products available, and many of them are sorted into Shein’s collections. There’s Shein EZwear, which is solid-colour knitwear and sweatpants with cutouts, and Shein Frenchy, which means delicate floral prints, lace and bows.