Homie don’t play that shirt

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Product Description

In her address Homie don’t play that shirt Hopkinson described sport as “a unifying force that brings together people from all walks of life”. So it’s worth asking why these Olympic uniforms, worn by our brightest champions, reflect such a narrow demographic of Australia. The pleated skirt, chino shorts and boxy blazer are basically a private-school uniform. Hotpants composite featuring (L-R) Emma Corrin is seen arriving at the 80th Venice International Film Festival 2023, Sydney Sweeney attends the Miu Miu Womenswear Fall/Winter 2024-2025 show and Kristen Stewart is seen on March 12, 2024 in New York City. Since we have so many talented fashion designers that capture Australia’s relaxed lifestyle, the uniform feels like a lost opportunity. Alix Higgins, PE Nation, Lucy Folk, Song for the Mute, Nagnata and Beare Park (who last year designed an off-pitch formal wear suit for the Matildas) are all adept at capturing our country’s collective energy. We’re also home to the biggest surf brands in the world, including Rip Curl and Billabong – a legacy we have successfully leant into before. Athletes wore Mambo to the opening ceremony of the 2000 Sydney Olympics (and they looked really good). Plus, at the end of July when the Games kick off, Paris will be very warm. Standing in his linen blazer, an odd choice for the height of summer, Malouf expressed some restrained concern. “It’s going to be hot over there,” he said. “The fact that these are pretty breathable and we’re not going to be absolutely cooking is a really nice touch.”

Homie don’t play that shirt, hoodie, sweater, longsleeve and ladies t-shirt

 

Unisex shirt
Unisex shirt

 

Women's shirt
Women’s shirt

 

Longsleeve shirt
Longsleeve shirt

 

Sweater
Sweater

 

Hoodie
Hoodie

Shein launched Homie don’t play that shirt as SheInside in 2011 in Nanjing, China. Its founder, Xu Yang-tian, had no experience in fashion. He was a specialist in search engine optimisation. SheInside started out selling wedding and evening dresses to US-based and English-speaking shoppers and soon expanded into general womenswear. In 2014, SheInside started to design and manufacture products, and soon began establishing its own supply chain in Guangzhou. It transformed itself from an e-commerce website into a clothing brand and, within a year, changed its name to Shein. Shein spent years cultivating relationships with producers. At first factories were reluctant to take orders from the company – like Zara, Shein wanted to place orders of just 100 pieces and scale up or down depending on demand for each style, which was risky. But Shein rapidly developed a reputation for paying factories on time, an industry rarity that generated powerful goodwill. Shein quickly developed the hi-tech version of Zara’s small-order, quick-response production method, in which store managers collect data about sales and customer preferences and report it back to the factories to adjust production runs. The company’s custom-built production software identifies which products are selling well on the Shein website and reorders them from manufacturers automatically. It’s a flexible system built for the internet’s microscopic attention span: all products are tested on Shein’s website and app in real time.

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