Hoefs the future is female coaches shirt

Product Description

At RBC Hoefs the future is female coaches shirt a photographer runs with the group. “A lot of people have got into running via social media,” says Hobson, who notes how the uptick in casual running clubs can be linked to the sport’s aesthetic, and how it fits into a wider trend for technical adventurewear. “They see the similarities with what they want to wear on a day-to-day casual basis,” he says, listing cool outdoor brands such as Arc’teryx, Hoka and Satisfy, which all make stylish, up-market running kit. (A pair of Satisfy’s eight-inch Techsilk shorts cost an eye-watering £180.) In Greenwich, there is definitely a look. For starters, everyone is young, ranging from early-twenties to late-thirties. And there are lots of tight, cycling-style shorts, brightly coloured trainers with enormous foam soles, visor-like sunglasses and even the odd ultramarathon-style backpack. The common thread, though, is merchandise. Most of the runners are wearing either the white RBC club tee or the green club socks, or both. The shirt is just a simple crew neck with the club logo – a coffee cup with legs – printed small on the front, and large on the back. Definitely more streetwear than marathon-wear.

Hoefs the future is female coaches shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

Sweaters

Hoodies

In the grid of product Hoefs the future is female coaches shirt listings, a yellow rectangle indicates if a product is trending: “Trending-Plazacore”, “Trending-Western”, “Trending-Mermaidcore”, and “Trending-Y2K” tags all appear in the new arrivals. “Plazacore” is blazers and faux-tweed in pastels and beige. “Mermaidcore” means a pile up of sequins and glitter. “Western” brings up fringe jackets and bustier tops, fake leather cowboy boots and leopard-print silk blouses. The collection is unimpressive in small doses but starts feeling remarkable as you click through the pages. If I search the word “trending”, there are 4,800 items labelled with trends I’ve never heard of even after a decade-plus of closely following fashion blogs and Instagram accounts: Bikercore, Dopamine Dressing, RomCom Core, Bloke Core. Each phrase alone generates hundreds or thousands of search results of garments ready to buy and ship. Shein is the world’s most-Googled clothing brand, the largest fast-fashion retailer by sales in the US, and one of the most popular shopping apps in the world. Its website is organised into dozens of categories: women, curve, home, kids, men and beauty, among others, though the women’s clothing section anchors the site. There are hundreds of thousands of products available, and many of them are sorted into Shein’s collections. There’s Shein EZwear, which is solid-colour knitwear and sweatpants with cutouts, and Shein Frenchy, which means delicate floral prints, lace and bows.