Gentlemen’s Piss Club Shirt

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Product Description

In the moments Gentlemen’s Piss Club Shirt before she fired off the Instagram comment heard around the world, Tara Davis-Woodhall could hardly believe her eyes. The American long jumper and world silver medalist had just seen a photograph of one of Nike’s Team USA uniforms for this summer’s Games, a high-cut leotard barely covering the bikini line that was unveiled at a launch event in Paris last week. The running publication Citius Mag had posted an image of the slinky uniform on a female mannequin alongside a male one-piece kit with longer legs. As the side-by-side comparison prompted an online furore over sexism in elite sport, Davis-Woodhall couldn’t help but enter the fray. “Wait my hoo haa is gonna be out,” she commented, joining a chorus of athletes who hammered the company’s apparent decision to prioritize skimpiness over function. In response, Nike said female runners at the Games will not be limited to the high-cut leotard and that the new line offers nearly 50 styles to choose from, including shorts. Speaking on Tuesday at the Team USA media summit in midtown Manhattan, Davis-Woodhall was one of several US Olympians who attributed the backlash to the photograph.

Gentlemen’s Piss Club Shirt, hoodie, sweater, longsleeve and ladies t-shirt

 

Unisex shirt
Unisex shirt

 

Women's shirt
Women’s shirt

 

Longsleeve shirt
Longsleeve shirt

 

Sweater
Sweater

 

Hoodie
Hoodie

When Ortega opened Gentlemen’s Piss Club Shirt his first store, in 1975, he called it Zara. From the start, it was an enormous success. Zara designed all its own clothing, placed small inventory orders at its local factories, and shipped products to stores within five weeks – significantly faster than the traditional design-to-retail timeline of six months. The managers reported sales data and more amorphous information such as “buzz” around particular products or other in-store customer reactions. Limited stock also created powerful demand; on the flip side, there would be a whole new range to buy in a few weeks – encouraging shoppers to quickly return to Zara’s stores. Fashion, for the first time, became fast. Zara was a colossal, world-altering success. By 2011, Zara had stores on every populated continent. Today Zara produces 450m garments a year, generating an annual revenue of $26bn. The 20,000 garment styles Zara produces every year can move from concept to product-for-purchase in one of the company’s 3,000 retail stores in as few as 15 days.

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