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In her address Frog create your own luck shirt Hopkinson described sport as “a unifying force that brings together people from all walks of life”. So it’s worth asking why these Olympic uniforms, worn by our brightest champions, reflect such a narrow demographic of Australia. The pleated skirt, chino shorts and boxy blazer are basically a private-school uniform. Hotpants composite featuring (L-R) Emma Corrin is seen arriving at the 80th Venice International Film Festival 2023, Sydney Sweeney attends the Miu Miu Womenswear Fall/Winter 2024-2025 show and Kristen Stewart is seen on March 12, 2024 in New York City. Since we have so many talented fashion designers that capture Australia’s relaxed lifestyle, the uniform feels like a lost opportunity. Alix Higgins, PE Nation, Lucy Folk, Song for the Mute, Nagnata and Beare Park (who last year designed an off-pitch formal wear suit for the Matildas) are all adept at capturing our country’s collective energy. We’re also home to the biggest surf brands in the world, including Rip Curl and Billabong – a legacy we have successfully leant into before. Athletes wore Mambo to the opening ceremony of the 2000 Sydney Olympics (and they looked really good). Plus, at the end of July when the Games kick off, Paris will be very warm. Standing in his linen blazer, an odd choice for the height of summer, Malouf expressed some restrained concern. “It’s going to be hot over there,” he said. “The fact that these are pretty breathable and we’re not going to be absolutely cooking is a really nice touch.”
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But I could just as easily have met with Run Happy in Sheffield, Glasgow’s Croissant Run Club, Freelancers Running Club in Leeds or the Left Handed Giant Run Club in Bristol. “It’s really hard to find community in London,” says Lydia Douglas, 28, co-founder of RBC, who only started running seriously in lockdown, and likes that it’s a way for people to meet and hang out that doesn’t involve alcohol. Douglas and her partner Joel Sanders established RBC 18 months ago, joining the likes of Your Friendly Runners (Hackney), Mafia Moves (Tottenham) and Scrambled Legs (Battersea) in the capital. This relaxed, convivial alternative to traditional running clubs, which are focused on formal training and competition, has been around for a while, says Ben Hobson, multi-platform director at Runner’s World UK, who traces it back to London’s Run Dem Crew, which was founded in 2007. “The running was part of it but it was more about bringing people together,” he says. But the concept has boomed since the pandemic – expect positive vibes, group photos, and a shared love of cafe culture.
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