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Grey hoodies layered Freedom fighter Ukraine wolverines shirt under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era. “If Marseille is unexpected, that’s good. We don’t want to be stuck. We need to take risks if we want to show that Chanel is for everyone,” said Bruno Pavlovsky, Chanel’s president of fashion, before the brand’s first ever show in the city. “If we were just for the happy few in the Rue Cambon [in Paris], then that would be the beginning of the end.” To be relevant and modern now means engaging with diversity and real life – even for a billion-dollar luxury brand. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. “We don’t always want to talk about the history of Chanel – we want to be about the future. Fashion is an outlook, and it is for everyone,” Pavlovsky said.
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Consumers can also Freedom fighter Ukraine wolverines shirt use the service to donate preloved soft furnishings such as bed linen, towels, cushions, tablecloths and tea towels. However, the M&S in-store “shwopping” scheme continues to be for wearable, hand-me-down quality clothing only. Individuals are asked not to include soiled or contaminated clothing as it cannot be recycled. Still wearable donations will be sold through Oxfam’s stores and website, while the “unwearables” will be responsibly recycled by a UK Fashion and Textile Association (UKFT) project. It is working on a blueprint for an advanced textile sorting and pre-processing (ATSP) centre that would be capable of turning clothing unsuitable for resale into new garments, resulting in a completely circular system. Adam Mansell, the chief executive of UKFT, said urgent action was needed to tackle the “staggering amount” of textile waste that ended up in landfill or incinerated each year. “We’re aiming to encourage people to separate their items so that in future, worn-out clothing can make its way to an automated sorting facility and then be recycled into new textiles and garments here in the UK,” he said.
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