Free Status Shirt

Product Description

Free Status Shirt Shares in Dr Martens plummeted to a new low as the UK bootmaker warned on profits and poor performance in the US, and announced the departure of its chief executive. The brand, known for its yellow-stitched thick-soled boots, warned sales would fall by a single-digit percentage in the year to the end of March 2025, compared with a year earlier. Profit before tax could be just a third of last year’s £159m in a worst-case scenario. It was the latest in a string of profit warnings at the brand, which issued four last year, and prompted the shares to plunge by a third on Tuesday to a record low of 62p. Superdry co-founder Julian Dunkerton Superdry restructures to cut rents as co-founder leads fundraising. The company expects US wholesale revenues (for shoes sold via other retailers in their stores) to fall in double digits, explaining that its autumn/winter order book, which makes up most of the second half of its US sales, is significantly down year on year. This will result in a £20m hit to pre-tax profits, with a further £35m hit from cost pressures, including wage bills.

Free Status Shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex shirt

Women’s shirt

Longsleeve shirt

Sweater

Hoodie

Shein launched Free Status Shirt as SheInside in 2011 in Nanjing, China. Its founder, Xu Yang-tian, had no experience in fashion. He was a specialist in search engine optimisation. SheInside started out selling wedding and evening dresses to US-based and English-speaking shoppers and soon expanded into general womenswear. In 2014, SheInside started to design and manufacture products, and soon began establishing its own supply chain in Guangzhou. It transformed itself from an e-commerce website into a clothing brand and, within a year, changed its name to Shein. Shein spent years cultivating relationships with producers. At first factories were reluctant to take orders from the company – like Zara, Shein wanted to place orders of just 100 pieces and scale up or down depending on demand for each style, which was risky. But Shein rapidly developed a reputation for paying factories on time, an industry rarity that generated powerful goodwill. Shein quickly developed the hi-tech version of Zara’s small-order, quick-response production method, in which store managers collect data about sales and customer preferences and report it back to the factories to adjust production runs. The company’s custom-built production software identifies which products are selling well on the Shein website and reorders them from manufacturers automatically. It’s a flexible system built for the internet’s microscopic attention span: all products are tested on Shein’s website and app in real time.