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On Wednesday Buff Bagwell Buff Daddy shirt morning in front of Clovelly Surf Life Saving Club in Sydney’s east, Australia’s 2024 Olympic opening ceremony uniforms were revealed. With a squint and a little imagination, the concrete-paved beachfront could be the banks of the River Seine in Paris, where Australia’s Olympic athletes will sport the uniform in just 100 days. So long as you ignored the swimmers taking their morning laps, that is. (Reports suggest the Seine may be too contaminated to host swimming events.) For the 10th time, the opening ceremony uniform has been designed by Sportscraft in collaboration with the Australian Olympic Committee, plus custom shoes by Volley (its fourth Olympic partnership). On this occasion, the uniform was “inspired by Parisian fashion”, says Elisha Hopkinson, the CEO of APG & Co, the parent company of Sportscraft. “Our designs blend style with functionality, ensuring our athletes feel confident as they take on the world stage.”
Buff Bagwell Buff Daddy shirt, hoodie, sweater, longsleeve and ladies t-shirt
In the grid of product Buff Bagwell Buff Daddy shirt listings, a yellow rectangle indicates if a product is trending: “Trending-Plazacore”, “Trending-Western”, “Trending-Mermaidcore”, and “Trending-Y2K” tags all appear in the new arrivals. “Plazacore” is blazers and faux-tweed in pastels and beige. “Mermaidcore” means a pile up of sequins and glitter. “Western” brings up fringe jackets and bustier tops, fake leather cowboy boots and leopard-print silk blouses. The collection is unimpressive in small doses but starts feeling remarkable as you click through the pages. If I search the word “trending”, there are 4,800 items labelled with trends I’ve never heard of even after a decade-plus of closely following fashion blogs and Instagram accounts: Bikercore, Dopamine Dressing, RomCom Core, Bloke Core. Each phrase alone generates hundreds or thousands of search results of garments ready to buy and ship. Shein is the world’s most-Googled clothing brand, the largest fast-fashion retailer by sales in the US, and one of the most popular shopping apps in the world. Its website is organised into dozens of categories: women, curve, home, kids, men and beauty, among others, though the women’s clothing section anchors the site. There are hundreds of thousands of products available, and many of them are sorted into Shein’s collections. There’s Shein EZwear, which is solid-colour knitwear and sweatpants with cutouts, and Shein Frenchy, which means delicate floral prints, lace and bows.
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