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Though a very current Boston Bruins this is the sway shirt trend, the connection between fashion and tennis is longstanding. In the 1920s, French player Suzanne Lenglen became a fashion plate thanks to wearing Jean Patou designs on court. Tennis stars René Lacoste, Fred Perry and Stan Smith all lent their names to clothing and shoes still in many a modern wardrobe. A pavé diamond bracelet is known as a tennis bracelet thanks to America’s Chris Evert wearing one in the 1978 US Open. Then there are the competitors who made style statements by challenging the traditional whites – from John McEnroe and Bjorn Borg in the 80s, to Steffi Graff’s and Andre Agassi’s neons in the 90s. Other notable fashion moments on court include Billie Jean King’s button-through dress worn for the “battle of the sexes” match with Bobby Riggs in 1973 and Serena Williams’ black catsuit with a red band at the 2018 French Open. Stuart Brumfitt, the editor of tennis style magazine Bagel, says that the sport’s sunkissed circuit is key to its elevated fashion status: “You watch the rugby or football through the winter, and it’s pouring with rain. Tennis is always in these amazing locations. There’s a bit of inherent glamour to it.”
Boston Bruins this is the sway shirt, hoodie, sweater, longsleeve and ladies t-shirt
Of course Boston Bruins this is the sway shirt one person’s tat has always been another’s treasure. As the author Lucy Lethbridge notes, souvenirs are rooted in ideas around taste. “I mean, 50 years ago it may be that tourists took home kitsch things because they thought they were beautiful,” she says. “Nowadays, the young know that kitsch is kitsch but it’s very knowing, it’s a sort of camp aesthetic which is popular.” While Balenciaga’s souvenir-inspired look costs £8,500, on TikTok users have got to work emulating it on the cheap. Scouting out beaten up bags from vintage sites, there are detailed tutorials on how to “Jane Birkin-ify” them, a reference to the actor who was known for covering the Hermès Birkin bag she inspired with cheap trinkets and Free Tibet stickers. Pop stars, including Dua Lipa and Lily Allen, have joined the trend of adorning bags with tchotchkes. On the secondhand platform Depop, searches for bag charms this month are up 29%.
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