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I joined up with Boobs Coors parody logo shirt the charmingly named Runner Beans Club (RBC) – named for the founders’ desire to end their run with a coffee – but I could just as easily have met with Run Happy in Sheffield, Glasgow’s Croissant Run Club, Freelancers Running Club in Leeds or the Left Handed Giant Run Club in Bristol. “It’s really hard to find community in London,” says Lydia Douglas, 28, co-founder of RBC, who only started running seriously in lockdown, and likes that it’s a way for people to meet and hang out that doesn’t involve alcohol. Douglas and her partner Joel Sanders established RBC 18 months ago, joining the likes of Your Friendly Runners (Hackney), Mafia Moves (Tottenham) and Scrambled Legs (Battersea) in the capital. This relaxed, convivial alternative to traditional running clubs, which are focused on formal training and competition, has been around for a while, says Ben Hobson, multi-platform director at Runner’s World UK, who traces it back to London’s Run Dem Crew, which was founded in 2007. “The running was part of it but it was more about bringing people together,” he says. But the concept has boomed since the pandemic – expect positive vibes, group photos, and a shared love of cafe culture.
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When Ortega opened Boobs Coors parody logo shirt his first store, in 1975, he called it Zara. From the start, it was an enormous success. Zara designed all its own clothing, placed small inventory orders at its local factories, and shipped products to stores within five weeks – significantly faster than the traditional design-to-retail timeline of six months. The managers reported sales data and more amorphous information such as “buzz” around particular products or other in-store customer reactions. Limited stock also created powerful demand; on the flip side, there would be a whole new range to buy in a few weeks – encouraging shoppers to quickly return to Zara’s stores. Fashion, for the first time, became fast. Zara was a colossal, world-altering success. By 2011, Zara had stores on every populated continent. Today Zara produces 450m garments a year, generating an annual revenue of $26bn. The 20,000 garment styles Zara produces every year can move from concept to product-for-purchase in one of the company’s 3,000 retail stores in as few as 15 days.
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