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The game has also Better lovers tiger hand shirt long had a connection to the rich. “It was one of the first sports that wealthy, upper middle-class men and women played together,” says Robert J Lake, author of A Social History of Tennis in Britain. “People tend to look to the rich and famous for new trends.” Gary Armstrong, editor of sport and fashion magazine CircleZeroEight, says this association with wealth and glamour helped forge the connection with fashion houses. Tennis players were ‘good enough’ to wear high fashion, whereas footballers weren’t,” he says. “There’s probably a higher percentage of tennis players who have endorsement deals with watch and perfume brands. Beauty brands like tennis because it’s not too sweaty.” The UK’s Emma Raducanu is a Dior ambassador; Jannik Sinner, the highest ranked Italian player in history, works with Gucci, and Carlos Alcaraz, 2023 men’s winner at Wimbeldon, is in adverts for Louis Vuitton. Though the players are known for their style, tennis’s dress codes remain strict. The French Open banned catsuits after Williams wore hers. Wimbledon’s rule that players should wear mostly white has been in place since the tournament began in 1877. It was tweaked last year to allow coloured undershorts to address female players’ anxiety about playing while they had their period.
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And mugs have Better lovers tiger hand shirt long been the site of political slogans and campaigning – almost everyone uses them and it’s a low-stakes way of signalling allegiance. That doesn’t mean they always hit the mark. In 2015, Ed Miliband’s Labour released one promising “Controls on immigration”, which Bush wrote was “condemned as unspeakably naff at best and outright racist at worst”. He collected it as a “great physical reminder of the problems of that election campaign”. For most British politicians, the idea that even their most ardent supporters would wear a T-shirt declaring that support is a pipe dream – “Tony Blair in 1999 is maybe the last time that you might have been able to wear a T-shirt with a British politician on it without a derogatory slogan and still pull,” says Bush – a mug is a less full-throated mouthpiece. Boris Johnson is one former prime minister who knows what’s at stake with the wrong mug, having had a single-use plastic one snatched out of his hand by an aide worried about the optics at the Tory party conference in 2019. Michael Gove finally switched to reusables for his walks into Downing Street in 2019, remarkably late for a then-environment secretary supposedly waging war on plastic.
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