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Though a very current Angela Alsobrooks For US Senate shirt trend, the connection between fashion and tennis is longstanding. In the 1920s, French player Suzanne Lenglen became a fashion plate thanks to wearing Jean Patou designs on court. Tennis stars René Lacoste, Fred Perry and Stan Smith all lent their names to clothing and shoes still in many a modern wardrobe. A pavé diamond bracelet is known as a tennis bracelet thanks to America’s Chris Evert wearing one in the 1978 US Open. Then there are the competitors who made style statements by challenging the traditional whites – from John McEnroe and Bjorn Borg in the 80s, to Steffi Graff’s and Andre Agassi’s neons in the 90s. Other notable fashion moments on court include Billie Jean King’s button-through dress worn for the “battle of the sexes” match with Bobby Riggs in 1973 and Serena Williams’ black catsuit with a red band at the 2018 French Open. Stuart Brumfitt, the editor of tennis style magazine Bagel, says that the sport’s sunkissed circuit is key to its elevated fashion status: “You watch the rugby or football through the winter, and it’s pouring with rain. Tennis is always in these amazing locations. There’s a bit of inherent glamour to it.”
Angela Alsobrooks For US Senate shirt, hoodie, sweater, longsleeve and ladies t-shirt
Angela Alsobrooks For US Senate shirt senior fashion features editor, says part of the trend’s appeal is that it adds a unique element to the wearer’s look. Lischke, who describes himself as “a souvenir superfan”, likes to wear chunky beaded necklaces he picked up for €10 on the Greek island of Hydra, and a feathered brooch he found in the gift shop of the Fife Arms, in Scotland. “I love pieces that are specific to the area you find them in. They help add personality to a simple outfit. I’d much rather go to a souvenir shop than a luxury shopping mall.” I-D’s global editorial director, Olivia Singer, has made an all-black wardrobe featuring sharp silhouettes from Marc Jacobs and Alaïa her signature, but it’s a pair of cheap Eiffel Tower-shaped earrings bought from a merch stand in Paris that she wears the most. Other favourites include a shell necklace from a beach holiday and a silver pyramid charm necklace from a trip to Egypt. “It’s a fine line between wearing souvenirs and dressing like Edina Monsoon, but it’s nice to wear nice memories of things,” says Singer. Pikol’s founder, Dan Branston, says he sourced the glass cloths from car boots, explaining that nostalgia is an important part of the trend. He favours a faded cloth. “It has more of a back story. It makes you think about the person that brought it back in their suitcase from a holiday.” Lischke believes the trend is a wider backlash to the quiet luxury mood that has dominated fashion discourse. “Souvenirs aren’t minimalist but they do have forever appeal. People want to wear things that evoke joy. We are heading towards a loud fashion moment. Souvenirs are the first wave.”
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