Alex Pereira UFC Light Heavyweight Champion 300 Pose shirt

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It’s such a cheeky Alex Pereira UFC Light Heavyweight Champion 300 Pose shirt the actor Josh O’Connor recently told Rolling Stone. “Just so cheeky, and I really liked wearing it because it was just a bit like [raises shoulders and winks], ‘Told ya.’” He was talking, of course, about the T-shirt emblazoned with the phrase “I Told Ya” that has become the most-talked-about garment from Luca Guadagnino’s new tennis film about love, lust and (torn) ligaments, Challengers. The T-shirt is the work of the film’s costume designer and Loewe creative director Jonathan Anderson, and what is particularly cheeky about the T-shirt is that it is not O’Connor’s. It is first worn in the film by his character Patrick’s then-girlfriend, Tashi (Zendaya). After a half-clad fight, he slips it on. An acrimonious breakup later and Patrick clearly never gave it back. He wears it again, some time later, on a day he knows he will bump into his ex. Their relationship might have ended, but turning up in her T-shirt is a reminder that they were once on intimate terms.

Alex Pereira UFC Light Heavyweight Champion 300 Pose shirt, hoodie, sweater, longsleeve and ladies t-shirt

 

Unisex tshirt
Unisex tshirt

 

Women's tshirt
Women’s tshirt

 

Longsleeve tshirt
Longsleeve tshirt

 

Sweaters
Sweaters

 

Hoodies
Hoodies

Alex Pereira UFC Light Heavyweight Champion 300 Pose shirt senior fashion features editor, says part of the trend’s appeal is that it adds a unique element to the wearer’s look. Lischke, who describes himself as “a souvenir superfan”, likes to wear chunky beaded necklaces he picked up for €10 on the Greek island of Hydra, and a feathered brooch he found in the gift shop of the Fife Arms, in Scotland. “I love pieces that are specific to the area you find them in. They help add personality to a simple outfit. I’d much rather go to a souvenir shop than a luxury shopping mall.” I-D’s global editorial director, Olivia Singer, has made an all-black wardrobe featuring sharp silhouettes from Marc Jacobs and Alaïa her signature, but it’s a pair of cheap Eiffel Tower-shaped earrings bought from a merch stand in Paris that she wears the most. Other favourites include a shell necklace from a beach holiday and a silver pyramid charm necklace from a trip to Egypt. “It’s a fine line between wearing souvenirs and dressing like Edina Monsoon, but it’s nice to wear nice memories of things,” says Singer. Pikol’s founder, Dan Branston, says he sourced the glass cloths from car boots, explaining that nostalgia is an important part of the trend. He favours a faded cloth. “It has more of a back story. It makes you think about the person that brought it back in their suitcase from a holiday.” Lischke believes the trend is a wider backlash to the quiet luxury mood that has dominated fashion discourse. “Souvenirs aren’t minimalist but they do have forever appeal. People want to wear things that evoke joy. We are heading towards a loud fashion moment. Souvenirs are the first wave.”

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