It’s ok I’m on 500mgs of fukitol shirt

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Grey hoodies layered It’s ok I’m on 500mgs of fukitol shirt under the pastel tweed suits, a catwalk on top of an apartment building with concrete benches instead of gilt chairs, looking out over the rooftops of Marseille, France’s less manicured second city. Chanel has – in fashion speak – a New Look. In the parlance of 2024, it is in its gritty era. “If Marseille is unexpected, that’s good. We don’t want to be stuck. We need to take risks if we want to show that Chanel is for everyone,” said Bruno Pavlovsky, Chanel’s president of fashion, before the brand’s first ever show in the city. “If we were just for the happy few in the Rue Cambon [in Paris], then that would be the beginning of the end.” To be relevant and modern now means engaging with diversity and real life – even for a billion-dollar luxury brand. Coming on the heels of shows in Manchester last year and in Dakar, Senegal, in 2022, the choice of Marseille to showcase this summer’s cruise collection reflects a new strategy at Chanel. “We don’t always want to talk about the history of Chanel – we want to be about the future. Fashion is an outlook, and it is for everyone,” Pavlovsky said.

It’s ok I’m on 500mgs of fukitol shirt, hoodie, sweater, longsleeve and ladies t-shirt

Unisex tshirt

Women’s tshirt

Longsleeve tshirt

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It’s ok I’m on 500mgs of fukitol shirt on his Instagram feed on Tuesday morning holding a mug emblazoned with the St George’s flag. “Perfect way to start the day,” was the caption: “Happy St George’s Day!” It is not the only time the prime minister has raised a symbolic piece of teaware. On the same day he appeared en route to Warsaw holding a white mug marked only with the number “10”, presumably a reference to his current home address. Last year one enveloped in a union jack print was his choice for a trip to a Nato summit in Lithuania. Personal branding clearly pays no mind to international airspace. On other occasions, Sunak has been photographed with a gamut of branded company mugs, from a Selco one on a visit to a builders’ warehouse in London to a National Gas mug on a visit to the Bacton terminals in Norfolk. What is Sunak saying with these mugs? Because even on site visits, it is a deliberate choice to leave in frame a hot drink receptacle.
“There is an imperative to signal that he is somewhat normal,” says the political journalist, and political mug collector, Stephen Bush, whose most recent acquisition was the “In Liz we Truss” mug that remained very much in stock at the end of the Tory party conference in 2022. “He’s signalling he’s an everyday person by doing something people do every day.”