Attention holiday shoppers: Walmart’s Black Friday will officially start on Wednesday this year.

The nation’s largest retailer announced its main holiday-shopping event will kick off online at 10:00 p.m. Eastern Time on Wednesday, November 27, followed by an in-store deals rollout at 6:00 p.m. on Thanksgiving day.

Overeager shoppers can snag other pre-Black Friday deals starting this week. Walmart is offering “buy now” deals for those who can’t wait to spend — or potentially save — starting Thursday,