(CNN) — The supposed raid of Area 51 is finally nearing after months of publicity. All hype aside, one thing is for certain: It’s bound to be a disappointment for anyone hoping for definitive proof of the existence of aliens.
However, those who attend on Friday, September 20, may not get the answers that they seek (2.1 million people have RSVP’d), the brands that have capitalized on this internet phenomenon are getting tons of exposure by marketing around an event that started as a joke.