Inside Missguided review – flimsy fashion doc doesn’t mean business
  • By michael@cvcteam.com
  • |

Talented, potty-mouthed staff are the saving grace of this propaganda-like series about the online clothing retailer known for its cheap, shiny wares

It’s the run up to Christmas and Missguided’s head of buying isn’t happy. A “Satan is my sugar daddy” T-shirt sample has been produced in a lacklustre colour.

Such micro-dramas drive Inside Missguided: Made in Manchester (Channel 4), a documentary filmed in the fast fashion brand’s candyfloss-hued headquarters, a place where flamingo ornaments are omnipresent and meeting rooms are named after emojis.

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