It is well documented Retro Blue Cat Wave Of Cat Ladies Cat Lover Design T-Shirt . that the pandemic encouraged many to ditch the notion of a beauty regime altogether, letting their grey hair grow out, or leaving body hair intact. Market research company Kantar found that makeup sales had dropped 19% since 2019, which was partly because of the pandemic. However, things have bounced back remarkably quickly. Spending in beauty salons and at hairdressers increased to more than £8bn in the UK in 2023, up from 2022 and almost back to pre-pandemic levels. The boom in so-called beauty influencers has also had a significant impact on beauty maintenance trends. In 2023, the global influencer marketing industry was estimated to be worth $21.1bn (£16.bn), according to Forbes, while spending on influencer marketing is expected to outgrow advertising spending on every single platform. That is a lot of money being spent by advertisers on influencers whose livelihoods depend on how they look, encouraging us to spend to look like them.
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The pressure to conform Retro Blue Cat Wave Of Cat Ladies Cat Lover Design T-Shirt . to these beauty standards can have more serious consequences. Wood admits to reversing her lip filler procedure this year, only keeping “the tiniest amount left”. She first had the procedure when she was 22. “I think the problem with lip filler is, once you start, you don’t realise how big they’ve gone. You have more and more,” she says. “There’s a lot of pressure online because we see everyone having it done, and then you assume that your face isn’t normal because you don’t look like that.” Heather Widdows, a philosopher and author of Perfect Me: Beauty as an Ethical Ideal, thinks that beauty has gone beyond providing social value – and that it is now an ethical imperative. “People think looking better means you will have a better life. We’ve bought into the ideal that this will mean better relationships and a better job, so it’s become a dominant value for people,” she says.
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