The clubs themselves Pete Rose 1941 2024 Cincinnati Reds 1963 1986 Forever In Our Hearts Thank You For The Memories Signature T-Shirt . are also increasingly pairing up directly with labels to take advantage of a growing market of hypebeast streetwear aficionados who are also football fans. Those have included Juventus’s collaboration with Palace and Arsenal’s with UK streetwear label Maharishi. Miller also points to Paris Saint-Germain’s embrace of fashion collaborations – an opportunity for both parties to cash in. The French club, which opened an unlikely London boutique last autumn, is the only football team to have kits made by Nike’s Air Jordan label. It has also teamed up with brands such as Dior and LA streetwear brand Born x Raised. But is there really a market for a £360 football shirt? “There is,” says Miller, “because this sport/fashion moment has exploded into the mainstream. You walk around in London or you go to fashion week and you see people who may not have any idea about what the badge on their luxury brand football jersey says or means but they’re wearing it as a fashion item.”
Pete Rose 1941 2024 Cincinnati Reds 1963 1986 Forever In Our Hearts Thank You For The Memories Signature T-Shirt, hoodie, sweater, longsleeve and ladies t-shirt
Craig Buglass studied fashion Pete Rose 1941 2024 Cincinnati Reds 1963 1986 Forever In Our Hearts Thank You For The Memories Signature T-Shirt . at the Royal College of Art in the 90s. There, he was a rare football fan among the other students, with a love for terrace favourites like Stone Island and CP Company jackets. He went on to work for Puma, before designing the Nike shirt Brazil wore to win the 2002 World Cup Final. He now tutors people trying to get into the shirt design game. What does he make of this lucrative love-in between luxury fashion and the people’s game? “It’s brilliant,” he says. “I’ve got no qualms with it at all. It’s no different from when I’m designing any kind of product – sportswear, football kits, whatever – I’m always looking for inspiration from other areas. There’s always been that clash of fashion and sports smashing with subcultures, and terrace wear.”
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