The pressure to maintain Wrestlerave Ghouls Night Out Halloween Logo T-Shirt . a certain appearance isn’t felt equally across all demographics, however. Black women, for example, often spend six times more on beauty products and services than their white counterparts, according to the British Beauty Council. And, despite comprising only 2% of the UK population, Black women account for 10% of the UK’s hair care expenditure, according to the Office for National Statstics. And yet, according to one report, white influencers get paid on average 50% more than their black, Asian and minority ethnic counterparts. These statistics explicitly show the disparity in beauty upkeep for Black women, and also highlight why some Black women feel the need to reach an unrealistic standard of beauty.
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Yet not everyone is Wrestlerave Ghouls Night Out Halloween Logo T-Shirt . embracing the escalating demands of beauty maintenance. A growing number of women are finding liberation by rejecting the routines that once dictated their lives. Nifemi Kesinro, 23, a student experience officer, is among them. “My hair and nails were always an absolute priority for me,” she says. “I would do a range of services on my hair, but the main thing for me was outsourcing it. Even if it was just a wash and blow dry, I’d pay.” Braids, her go-to hairstyle, demanded regular appointments every six to eight weeks, costing between £150 and £170 per session and taking up to eight hours. Kesinro soon realised the financial strain was becoming unsustainable. “It was too expensive; I felt like I was trying to maintain a standard of beauty that was unrealistic,” she says. And so she embraced her natural hair, which was not without its difficulties. Styling my hair for work is the biggest struggle; the anticipation of going into the office can fill me with dread. I find it particularly difficult because I feel like it has to have a level of neatness. Rather than wearing it in an afro or up in a high ponytail, I put it in a slick bun or cornrows. While I don’t mind wearing these hairstyles, I don’t enjoy feeling restricted … and the time it takes makes mornings very stressful.” She founded Candid Conversations about our Curls, a community where Black women can share their experiences and support each other. “Watching women candidly discuss how beauty standards affect them is refreshing,” she says.
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