New York (CNN Business)The fake meat frenzy is very real.

Shares of Beyond Meat (BYND) have rallied 69% since Thursday’s close. The company reported strong earnings on Thursday.
What’s more, Monday’s closing price — $168.10 per share — was nearly seven times higher than the stock’s IPO price of $25. Beyond debuted as a public company in early May.
The company, which makes plant-based protein, has a ton of momentum.