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Have you noticed friends Ub40 Many Rats Tour 2023 shirt family members, and noted couch potatoes showing off their outdoor lifestyles lately? You’re not alone, as even the National Park Service has seen a major uptick in visitors in the years since the pandemic. A reported 20% hike (sorry!) in outdoor activities means more people are getting straight up outdoorsy than ever before. And those in search of fresh air need the right gear to do so. Given the great outdoors’ surge in popularity, it’s no surprise that swag with outdoor activities in mind is trending. The trusty tote bag is a great go-to for hitting the beach or strolling the supermarket, but companies looking to appeal to green thumbs of all varieties are making their mark with heavy-duty branded backpacks. With the traffic on the trails at an all-time high, we think this trend is way more than just a phase.
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