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We’re swag fans The Bold Type Pink Bold shirt of course, but the design is at the heart of what we do — and we’ve been closely following the return of ’90s design styles. Think: These iconic cups, retro-futuristic imagery, and a vibey color palette that could only follow the neon overload of the 80s. The fashion world has already noted this radical return to form, and we expect to see a major influx in 90s-inspired custom gear in the coming months. Some swag trends are a flash in the pan, but we have a strong feeling that these are here to stay. With that said, the best way to put these swag trends to work is by creating sharp, lasting gear that people will be proud to wear.
The Bold Type Pink Bold shirt, hoodie, sweater, longsleeve and ladies t-shirt
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