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A brand defined by its art Rainbow Friends Shirt ROOK was founded in 2014 by two illustrators: Joe King and Jonathan Garcia. Having already worked within the industry, the two friends decided to start a business based on selling unique urban clothing. Their purpose, as announced on their official website is: ‘‘to show that quality art can and should be strong enough to create a brand’s identity” . What I really consider amazing is the fact that the owners of Rook haven’t given up on their individual careers. As illustrators they create a certain kind of art that is an inspiration for those who want to pursue their dreams.
Rainbow Friends Shirt, hoodie, sweater, longsleeve and ladies t-shirt
You can visit Joe King’s Rainbow Friends Shirt website HERE and you can browse through the gallery of Jonathan Garcia HERE. I’ve looked through their illustrations and I found a similar pattern that expresses a development in urban art. Therefore Rook is the place where their ideas are combined, defining their own identity.Their newest collection is best represented within the pages of their Adventure Time Lookbook. Their Adventure Time T-shirts are perfect assets for a day spent in an adventurous city or even better, a day at home watching the animated TV series. If you want to live a day full of excitement and if you want to take your favourite Adventure Time characters with you, then this collection is just perfectThreadsmiths is a clothing technology company based in Melbourne, Australia pioneering a new era of performance apparel. They create better apparel solutions by leveraging technology, fashion and design, pushing the boundaries of what is possible. And that is how the Hydrophobic T-Shirt came to be.It is a premium 100% cotton T-shirt crafted with a patented hydrophobic nanotechnology application that repels water and dirt. The Cavalier seems like the only white T-shirt you will ever need.They are the only company in the world to be making these and think it’s a really exciting new technology that will completely revolutionize the clothing industry.