Milaysia Fulwiley wearing South Carolina Gamecocks what matters shirt

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In high fashion Milaysia Fulwiley wearing South Carolina Gamecocks what matters shirt there is a definite moment for what is being called the personality hat, which leads with character over practicality. At Prada that meant feathered military caps, at The Row it was translated into pillbox hats. Chanel, which just announced a revenue rise, went big on big hats for its last collection. There might be a reason some personality hats are better suited to catwalks, the Croisette or social media. “Huge hats are not so wearable,” says the owner of Etsy shop Katarina Hats, “but they stand out in TikTok and Instagram, which contributes to the appeal.” But the time feels right for some of that fun to enter the mainstream, with Bradshaw as the catalyst. “We are ready for bold statements, and ridiculously big hats make big fashion statements,” says Katarina. Keyhani sees big fun hats as a form of playing dressup, even as grownups. “Hats to me are absolutely vessels for joy and play,” she says. “Not only for the person wearing them but those witnessing – every single smile I get when I wear a giant big funny hat goes straight to my heart.” She hopes that summer 2024 continues to be a big hat summer. “In the crazy world we live in, we all can use some lightness – some fun, and hats are to adults just like toys are to kids. Toys to use to elevate our sense of lightness.”

Milaysia Fulwiley wearing South Carolina Gamecocks what matters shirt, hoodie, sweater, longsleeve and ladies t-shirt

 

Unisex tshirt
Unisex tshirt

 

Women's tshirt
Women’s tshirt

 

Longsleeve tshirt
Longsleeve tshirt

 

Sweaters
Sweaters

 

Hoodies
Hoodies

Craig Buglass studied Milaysia Fulwiley wearing South Carolina Gamecocks what matters shirt fashion at the Royal College of Art in the 90s. There, he was a rare football fan among the other students, with a love for terrace favourites like Stone Island and CP Company jackets. He went on to work for Puma, before designing the Nike shirt Brazil wore to win the 2002 World Cup Final. He now tutors people trying to get into the shirt design game. What does he make of this lucrative love-in between luxury fashion and the people’s game? “It’s brilliant,” he says. “I’ve got no qualms with it at all. It’s no different from when I’m designing any kind of product – sportswear, football kits, whatever – I’m always looking for inspiration from other areas. There’s always been that clash of fashion and sports smashing with subcultures, and terrace wear.” Shirts like Acne’s, he says, might – if the colours were right (he’s a big Newcastle fan) – appeal to the kind of fashion conscious consumers like him who wouldn’t wear sportswear outside of doing exercise, but might still like to embrace football shirt culture.

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