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- By michael@cvcteam.com
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The new episode of Undercover Lyft stars Jason Sudeikis as an in-disguise driver and Will Forte as a chatty third wheel, with Olivia Wilde directing the video and the ACLU popping up in a cameo.
It’s no accident that these forces are combining—it’s part of a Lyft integration into Wilde’s indie coming-of-age comedy, Booksmart, in which Sudeikis’s high school principal character side hustles at the company.
It’s also an entirely on-brand alliance for the rideshare service,